The following projects, drawn from the RSM Design visioning project, have been designated by the City of San Clemente as short-term priorities that would enhance the Pier Experience.  Contact PierPride to discuss becoming a sponsor for these projects.


Doubling Pier Maintenance: $55,000

The City spends $55,000 each year on regular upkeep and maintenance.  PierPride, through a unique sponsorship program, Invest in the Vest, is doubling the maintenance time spent on the Pier.  That means increased cleaning of bird residue, litter, and kelp—especially during lobster season.  It also includes weekly sweeping of the Pier and increased nail patrol:  1-3 times each week protruding nail heads are addressed, making walking safer along the Pier.  PierPride donors sponsor the maintenance in monthly increments and are recognized on the orange vests worn by the added maintenance teams that their generous donations make possible.

Three levels of sponsorship are available:

Exclusive Sponsor (12 months of increased maintenance)          $55,000

Seasonal Sponsor (4 months, Summer, Fall, Winter, Spring)        $15,000 

Monthly Sponsor (12 separate sponsors, 1 per month)                 $5,000


Flagpole/Banner Program: $32,000

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Erecting vertical structures on the Pier requires numerous safety standards to be considered—particularly the wind ratings of the structure.  That makes replacing the existing flagpole an expensive venture—but a rewarding one.  Not only will the American flag fly proudly near the end of the Pier, but the new flag standards will enable banners created by local artists to be displayed, as well.


Interpretive and Educational Signs: $60,000

The existing interpretive signs that educate Pier Visitors about points of interest, such as Pier History, the Casa Romantica, Kelp Beds, and San Clemente Island,  are old and faded.  Additionally, interpretive signs have advanced in the years since ours were last updated.  New signs would be more colorful, dimensional, and interactive.  


Fishing Activities and Stewardship: $8,000

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Fishing is one of the most popular activities on our Pier—and often the messiest.  While increased maintenance can help with this issue, PierPride believes a proactive approach can prevent some of the mess in the first place.  Recruiting and training Pier Ambassadors and providing educational materials,  signage, and convenient monofilament receptacles will help encourage local fisherman and visiting anglers to become better stewards of the Pier.


Surf Lockers: $30,000

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Beaches around the world provide Surf Lockers as an amenity for local and visiting surfers.  The Pier has been missing this convenient amenity—until now.  Quality lockers that match the style of the Pier area will run $30,000 to construct and install.