Julia Darden-Lentz, President
Julia is Branding Director for DardenLentz, a marketing and branding agency for healthcare products and companies. The best part of her workday is brainstorming with her spouse and business partner, Cathy, often at tables overlooking the pier. Darden-Lentz ownership of historic properties prompted Julia’s involvement in the Landmark Task Force, which identified sites such as the pier as landmarks to be preserved for generations of San Clemente residents. Inspired by historic preservation and the importance of the planning process, Julia served four terms on the San Clemente Design Review Sub-Committee and the Planning Commission, chairing the latter for two years. Her firm provided pro-bono marketing services to the Casa Romantica in its early years, and she founded and co-chaired the Dancing to a New Beat fundraisers for Saddleback Memorial’s then San Clemente hospital. Julia is a San Clemente High School graduate and received a B.A. in English from UCLA.
John McMains, Vice President
John has a longstanding and ongoing connection with San Clemente dating back to the late 1960's. He grew up on the beaches of Southern California and notably, is a former City of San Clemente ocean lifeguard & lifeguard supervisor. John is the current chair of the San Clemente Coastal Advisory Committee. He is a San Clemente Triton Water Polo Club age group coach, President of the San Clemente Lifeguard and Junior Guard Foundation and former president of the San Clemente chapter of US Surf Lifesaving Association. He as a 2014 graduate of the San Clemente Leadership Program . With a degree in Mechanical Engineering from USC, for the past 26 years John hasworked as a consulting mechanical engineer and environmental scientist. One of his favorite San Clemente Pier activities: “ looking for the ‘Green Flash’ at sunset. It never gets old.”
Jim Nielsen, Treasurer Jim is a retired federal law enforcement agent. Upon retiring, he ran a successful forensic accounting and investigations business. He has been declared an expert witness in both federal and state court relative to investigative accounting. More recently, he has devoted his life to his family and to his five grandchildren. He is active in San Clemente as Treasurer of Courtney’s SandCastle Charitable Foundation, the Friends of San Clemente Beaches Parks and Recreation Foundation, and the San Clemente Lifeguard and Junior Lifeguard Foundation. He is the bookkeeper forSan Clemente Ocean Festival, with financial oversight for over $700,000 given to the City of San Clemente. Jim is a graduate of the San Clemente Leadership class and the Orange County Sheriff’s’ Citizens Academy. He received the 2013 Outstanding Lifetime Achievement Award from the Chamber of Commerce and the San Clemente Spirit Award by Senator Mark Wyland. In 2015, he was named to the San Clemente Wall of Recognition. The San Clemente Pier first came into Jim’s life when he visited and fished with his uncle when Jim was a young boy.
Lori Donchak , Secretary
Lori believes that anticipating needs of future generations is essential to ensuring San Clemente’s place as one of the best beach cities in California. She is a current a city councilmember and former mayor. On behalf of San Clemente, she is CUSD Liaison and city representative for the Orange County Library. She was appointed to the CA Joint Powers Insurance Authority Executive Board in 2013 and is also Chairman of the Board of the Orange County Transportation Authority. She was named San Clemente Citizen of the Year in 2011. A graduate from Northwestern University with a B.S. in Linguistics and Education, Lori received an MBA from Kellogg Graduate School of Management and enjoyed a 20 year career as a business executive in the communications industry. Most recently, she has taught for a decade at St. Margaret’s Episcopal School. Dolphin-spotting with her husband and kids is definitely her favorite pier activity.
Cathy Darden-Lentz, Director
athy is founder and Creative Director for DardenLentz, a marketing and branding agency with offices in San Clemente and Ohio. A passionate supporter of women in business, Cathy has provided guidance, mentoring, and pro bono marketing to many female entrepreneurs. Along with her spouse and business partner, Julia, she also provided pro-bono services to the Casa Romantica. Cathy is a San Clemente High School graduate and received a BA in Design from UCLA. In addition to creating and co-chairing the Dancing to a New Beat fundraisers for Saddleback Memorial’s then San Clemente hospital, she also created all the marketing materials for the event pro-bono. Cathy is contributing similar services for PierPride because her fondest childhood memories are of seemingly countless summer days that began at dawn fishing from the pier, followed by Junior Lifeguards and body surfing. Each day was capped with a beach BBQ with her parents and friends, watching the sunset behind the pier.
Kelly Finney, Director
Kelly is an Associate Broker at Coldwell Banker, Beachside. She has been a leader in the community and on behalf of charitable organizations in South Orange County for over ten years. Kelly’s current volunteer activities include: The San Clemente Ocean Festival Board, San Clemente Rotary’s New Year’s Eve Gala Committee, Sport of Kings Foundation’s “Mickey Munoz Mongoose Cup” Advisory Committee and Ambassador for San Clemente Chamber of Commerce. Previous volunteer activities include: Courtney Sandcastle Foundation, Friends of San Clemente Beach Parks & Recreation, The American Heart Association’s San Clemente Heart Chase, Mission Hospital Foundation & Concordia University Foundation. She is universally recognized as a high energy, solutions-oriented and reliable asset in the non-profit community. Kelly’s passion and love of San Clemente, the pier and all-things-ocean have grown from her days as a San Clemente State Junior Lifeguard with the pier as her backdrop.
Don Kindred, Director
Don is the Publisher of the San Clemente Journal, one of the most respected regional publications in Orange County. He is a 35-year resident of San Clemente. He began his typesetting, photography and graphics agency in 1984, and has published the community quarterly San Clemente Journal for twenty years. Don writes about and photographs the residents, the history, and the current events that celebrate life in San Clemente. Don has served as President of the Chamber of Commerce, the San Clemente Kiwanis Club and the venerable San Clemente Dons. He was a founding board member of the Friends of San Clemente Beaches Parks and Recreation Foundation, the Sports Hall of Fame selection committee and The San Clemente Political Action Committee. He is also a member of the Downtown Business Association, the San Clemente Historical Society, and an advisory board member of the Boys and Girls Club of the South Coast area. Don believes the pier is the centerpiece of our community and needs to be cared for.
Mikii Rathmann, Director
Mikii moved to San Clemente 17 years ago while working as the Vice President of Brand Marketing for Sunstone Hotels. She knew right away San Clemente was where she wanted to plant her roots and pursue her entrepreneurial dreams. Dreams do come true. Mikii is the owner of San Clemente’s very own Neon Carrot Events. One of the best parts of her job is helping clients create life long memories whether it be planning their wedding overlooking the pier, a landmark birthday celebration or the grand opening of a new business. Mikii is passionate about keeping San Clemente a community where residents can live, work and play. She is active in the Chamber of Commerce, the Downtown Business Association, and is a graduate of the San Clemente Leadership Academy. Mikii volunteers with the American Legion Auxiliary’s’ Girls State program and serves on the California Girls State Alumnae Foundation Board of Directors. She and her husband love walking the pier and marveling over the paradise they get to call home.
Joel Mathison, Director
Joel is a graphic designer and co-owner of Property Media Services and Calderon Films. He recently returned home to South Orange County from North Carolina because of his love for his family, the ocean, and vintage custom cars. Joel is an enthusiastic believer in the importance of the San Clemente Pier and donated his services to create the PierPride website and a presence on other social media. While in North Carolina, Joel volunteered with ibike4them.org to help raise money and awareness for three local charities. Many summer days were spent with his cousins at the San Clemente Pier.
Nicholas Gates, Beaches Parks and Recreation Commission Liaison
Nick was raised surfing T-Street beach. Currently, he is the Senior Recreation Supervisor for the City of Lake Forest overseeing the 87 acre Sports Park and Recreation Center along with all special events for the city. Previous to this he was the Supervisor for the Etnies Skatepark of Lake Forest for 13 years. Nick serves on the San Clemente Beaches Parks and Recreation commission as well as the Coastal Advisory Committee. He has a B.S. in Business Management and Masters in Public Administration. An avid photographer, fisherman, skateboarder, surfer, Nick, with his wife and two children, enjoy all of San Clemente, especially the pier and is proud to keep it beautiful.
Randy Little, City of San Clemente Liaison
Randy Little is Maintenance Manager with the City of San Clemente. He is the city staff liaison to PierPride. Randy oversees maintenance of the San Clemente Pier, beaches, parks, streets, city facilities, traffic signals, street lights, parking operations and street sweeping. Prior to coming to San Clemente Randy worked for the City of Santa Monica. His duties included the maintenance and preservation of the Santa Monica Pier. He has a deep appreciation for the unique challenges associated with city stewardship of a public pier. From routine maintenance to careful structural preservation, keeping San Clemente pier a safe, welcoming beach destination for the millions of annual visitors is a top priority for Randy. Randy takes pleasure in seeing folks of all ages enjoy the pier. Tower Zero, the home of San Clemente Marine Safety is on the pier and is regardedby Randy as a key pier feature.
Peggy Vance, Friends of San Clemente Liaison
Since moving to San Clemente in 1994, Peggy has devoted herself to San Clemente’s beaches. Beginning in 1995, she served as a volunteer and board member for San Clemente Ocean Festival and went on to be Executive Director for this event since 2001. She served as a Beaches Parks and Recreation Commissioner 2002-2008, currently serves as a director on the Friends of San Clemente Beaches, Parks & Recreation Foundation, and served as President from 2014-2016. She also served as event coordinator for Celebration of Surf to commemorate San Clemente’s 75th anniversary. Peggy received the 2015 Chamber of Commerce Lifetime Achievement Award and was added to the City's Wall of Recognition in 2017 for these and other accomplishments. You can often find Peggy at the San Clemente Pier with family and friends at Fisherman's Restaurant, or walking the pier and feeling the waves pounding underneath, taking in the views of the surf and spray along the coast with the pier bowl as a backdrop, or catching a sunset. She strongly believes the pier is an asset worth protecting in our Spanish Village by the Sea.